Northernlion was enjoying a one-week break from streaming when Twitch reached out to him, emotionally blackmailing him to come back to streaming.
Ryan 'Northernlion' Letourneau is a Canadian streamer on Twitch, that recently took a break from streaming. After one week of him not streaming, Twitch reached out to him via e-mail, trying to guilt-trip him into streaming again.
The 34-year-old addressed this messed up guilt trippy way of getting him back live during his recent stream, criticizing Twitch for pressuring content creators to work even more.
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Northernlion Calls Out Twitch For Toxic Work Culture
During his broadcast on November 30, Northernlion addressed two e-mails he received from Twitch one week into his break, one of them telling him his chat misses him.
While playing the Binding of Isaac: Repentance, he ranted about how he felt emotionally blackmailed by Twitch to stream more and called them out for promoting a toxic work culture for content creators.
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This gives me serious DuoLongo vibes! The weird guilt-tripping, the kinda threatening undertone.
Northernlion uses this opportunity to call out Twitch, for pushing streamer to work more hours, in "an industry, where people work 18 hours a day" with a "constant drive to feed the beast" with a lot of mental health issues to boot.
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Twitch has been under fire recently for trying to maximize their own revenue through predatory means and pushing content creators to stream more, even though there's already a lot of pressure on them to produce content, kinda falls under that category.
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Maybe Twitch should reconsider how they treat content creators, or otherwise streamers might switch over to YouTube.