Good days for Liverpool FC supporters. The Premier League title isn't gone just yet, but new money surely comes in...
EA pulls off a contract coup: The universally beloved game maker extends its contract with Premier League club Liverpool FC. The Reds themselves describe the relationship with EA as "successful". The contract, which has been running since 2019, is being extended ahead of schedule. But just signing Liverpool doesn't make us like EA!
The cooperation between Liverpool FC and EA Sports makes sense for both of them, of course, as Liverpool's officials also emphasize. FIFA is the most played football simulation in the world; and Liverpool FC is one of the biggest football clubs in the world.
Liverpool Fully Licensed For FIFA 23
What does the deal mean for FIFA 23? You get the complete Liverpool package. All licenses are available, i.e. the original name, the jerseys, the stadium, the legendary Anfield Road. What does the deal not mean for FIFA 23? Better gameplay. Yep...
EA Increases The Pressure On The Competition
The partnership with Liverpool suits EA just fine and sends a signal to the competition. Konami and Strikerz Inc. are thus deprived of a potential game changer. This way, the Canadians are deliberately trying to keep the market small for competitors. And oh yes, Liverpool is already collecting money to pay for the expiring contracts of Mohamed Salah and Sadio Mané.
Liverpool wrote in a statement that the FIFA 20 Ratings Reveal video is still the most viewed video on its in-house YouTube channel. Also in 2022, the club's Ratings Reveal video reached more viewers than any other European soccer club. David Jackson, VP of brand at EA SPORTS FIFA, said:
“This renewed partnership cements an already flourishing relationship with Liverpool FC, whose fans continue to engage with EA SPORTS content and digital activations in unprecedented numbers year after year. We couldn’t be more energised to create the digital future of football together.”
We, the FIFA community, couldn't be more energized for BETTER GAMEPLAY. Otherwise, our digital future with EA is gone.
Roberto Firmino's Departure Confirmed?
For Liverpool's attacker Roberto Firmino, of course, this news is a slap in the face. If you want to hear our expertise, Liverpool simply wants to get rid of the Brazilian. Firmino recently became a brand ambassador for UFL, the game from FIFA competitor Strikerz Inc. His employer extended with EA - coincidence? I don't think so.