Tim Sweeney, CEO of Epic Games, admitted that his "Project Liberty" for Fornite had been planned all along! The legal fight against Apple and their app store was in the works for several months.
New details about the legal fight between Epic Games and Apple are coming to light. The whole campaign #FreeFortnite as well as the rebellion against Apple had been planned for months. Tim Sweeney, CEO of Epic Games, gave us all the dirty details.
Fortnite vs Apple: Back to the Start
For all of you who have no idea what the hell this is about:
Back in August 2020, the fight between the two giants Apple and Epic Games started with Epic implementing its own currency for Fortnite. This move basically violated the rules that Apple had for their app store. Epic wanted to sneak their way around Apple's 30% provision rule, so Apple took Fortnite down from their store.
Soon after that, Epic Games started a "1984"-style campaign against Apple, the big oppressor. It was clear from the start that this had been planned. However, we had no idea up until now HOW much of it had already been planned beforehand.
- READ MORE: Apple vs Epic Games: Legal Battle Explained
Project Liberty: Months of Planning
According to CNN Business, Tim Sweeney admitted that Epic had been working on their battle plan against Apple for months. Apart from the parody video, they were preparing a 60-page lawsuit against Apple. All under the name "Project Liberty".
Heads, app developers are freed to do business directly with consumers in a fair market. Tails, Apple continues monopolizing app distribution, excluding competition, and imposing a 30% app tax. It's unfortunate that anyone must make such a bet!https://t.co/lmTJQjhe4n
— Tim Sweeney (@TimSweeneyEpic) February 10, 2021
Sweeney told CNN Business that "Epic's frustration with Apple especially, and Google to some extent, had been building up for at least three years". So basically, ever since Fortnite became a huge success. According to Epic's CEO, the fight against Apple was about freedom, not about the money.
"Epic's problem is entirely self-inflicted and is in their power to resolve," was Apple's answer to CNN Business, stating that they would like to keep Epic and their products as part of their app store. Almost sounds like an immoral offer, doesn't it?
Google chimed in as well and defended Apple's and Google Play's "consistent policies that are fair to developers". However, they would also welcome Fortnite back into their store if Epic were open to discussions.
The fight between Apple and Epic Games will go to court in May 2021.
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