EA was able to directly secure a superstar as its first brand ambassador: David Beckham will market the new "FIFA", EA Sports FC.
It didn't take long for EA to unveil its first brand ambassador after the first teaser trailer for EA Sports FC. And that is none other than the legend David Beckham.
The Englishman is not only playable as an icon in FIFA 23, but he is also one of the faces of the new football simulation from EA Sports, EA Sports FC. It will take us a while to get used to the new name. Until then, you should always be up to date, and the best way to do that is with our EA Sports FC Leaks article:
David Beckham As EA Sports FC Brand Ambassador
It was a simple image from Beckham's prime as a Real Madrid player, accompanied by three words:
"A new chapter"
That's all an icon like Beckham needs to say. As we all know, pictures speak louder than words. What this collaboration between Beckham and EA Sports confirms for us is that the North Americans can continue to maintain their contracts and licences with clubs, players and brand ambassadors. Bechkam is included as an icon in FIFA 23, and his Team of the Year card in particular is really strong ingame.
- Failed in the WL? It was probably due to the old, almost broken controller: Amazon has a new one .
It remains to be seen which brand ambassadors EA Sports will introduce in the future. We will report on this in a timely manner in our leaks article linked above.
Here we have more articles on EA Sports FC:
- La Liga EA Sports FC: FIFA developer will be name patron in Spain
- EA Sports FC: First teaser trailer revealed
- EA Sports FC: Which leagues will we get in the new FIFA?
- 550 Million Euros: EA secures Premier League Licences for EA Sports FC
- All stadiums in EA Sports FC: Camp Nou FIFA return?