The MrBeast Burger vs. MrBeast lawsuit now gets serious with the company responsible for the kitchens pulling an Uno Reverse Card on Jimmy. Virtual Dining Concepts counter-sues the creator for a whopping $100.000.000. But why?
Jimmy "MrBeast" Donaldson has beef (pun intended) with the company behind MrBeast Burgers because of absolutely abhorrent reviews of the food. He prides himself not only on his content, but also on his various other business endeavors – including the MrBeast Burger food brand, so bad costumer experiences were no joke to him.
As a whole food chain is a bit much for Jimmy to handle on his own, his company Beast Investments LLC teamed up with the Virtual Dining Concepts group. The VDC was in charge of the kitchens preparing the food under the MrBeast brand but after bad reviews the partnership recently blew up in both their faces.
But let's start from the beginning – here's the whole disaster explained.
MrBeast Sues MrBeast Burger – Kind Of
The idea behind the concept is actually quite good: Operating out of existing kitchens, restaurants could sign up to join in on MrBeast's business and prepare the food for delivery under the MrBeast Burger brand. So far so good, right? Wrong.
Costumers of MrBeast Burger have been complaining left and right, sharing their disappointment online. According to court documents, not only has the food been referred to as "disgusting" and "inedible", but the whole MrBeast brand has taken a hit from the situation because of that.
"Big name, poor food" and "it is sad that MrBeast would put his name on this" are being cited in the first court document as costumer reactions. While Jimmy's name is the one being dragged through the dirt because of the poor quality food, he isn't the one responsible for this mess.
Yeah, it's impossible to guarantee the quality of orders with virtual restaurants. Hurts my soul to see orders messed up. Sadly I can't get out of my deal with BB Hence why I'm never giving up control of Feastables so I can always do what's best for my fans. Harsh lesson to...
— MrBeast (@MrBeast) July 20, 2023
As he teamed up with Virtual Dining Concepts, MrBeast is way less in control than in his other food brand Feastables, leading to the whole mess as Virtual Dining Concepts has apparently been paying more attention to their profit than to the quality of the food.
All the while, MrBeast "has not received a dime". The damage MrBeast's brand has suffered from that is believed to be "in excess of Ten Million Dollars" according to the court document.
Virtual Dining Concepts Responds And Accuses Jimmy Of "Bullying"
According to Daily Mail, Virtual Dining Concepts will fight back and they even have some accusations of their own:
The complaint is riddled with false statements and inaccuracies and is a thinly-veiled attempt to distract from Mr. Donaldson’s and Beast Investments’ breaches of the agreements between the parties.
According to Virtual Dining Concepts, Jimmy had tried to get a better deal with them recently, but the negotiations hadn't worked out in his favor. The company sees this "ill-advised and meritless" lawsuit as his way of bullying into giving up more of their company to him.
And the bad reviews? They are just "a very small minority of MrBeast Burger customers," the statement reads.
Virtual Dining Concepts Files A Counter-Lawsuit
According to Variety, the counter-lawsuit by VDC has been filed on Monday for a $100,000,000 – that's heavy, not even Jimmy himself has spent that on a video of his and if there's a creator crazy enough to do that, it would be him.
VDC claims MrBeast has breached the contract and his promotional obligations that came with it by sharing his discomfort with his lack of control over the quality of the food. These "untruthful or misleading" statements by MrBeast have caused VDC to "suffer enomous financial harm."
So by not being okay with the bad costumer experiences, MrBeast has stepped on VDC's toes. The suit cites (since deleted) Tweets by MrBeast where he shares that he would like to end the partnership but VDC wouldn't let him, that he just signed a bad deal when he was young.
That ultimately lead to the gigantic counter-lawsuit which further states:
This case is about a social media celebrity who believes his fame means that his word does not matter, that the facts do not matter, and that he can renege and breach his contractual obligations without consequence. He is mistaken.
This whole mess could turn into a huge lawsuit that takes years to resolve if the two parties don't find another solution. We'll keep you updated on that!