Disney CEO Bob Iger revealed more details on the upcoming Disney+ password sharing crackdown. Say goodbye to your shared accounts soon.
That Disney is looking to crack down on password sharing is nothing new, but in a recent interview with CNBC, Disney CEO Bob Iger finally revealed the exact plans the company has to make it a reality. He outlined how Disney is going to roll out their password sharing strategy in the coming months.
So, if you're using your friend's Disney+ account, you might have to fork over $90 a year to be able to stream and watch any and all of your favorite shows.
Disney Looking To Become Profitable With Disney+ Streaming Platform
In a recent interview with CNBC, Disney CEO Bob Iger explained that the company is looking to become profitable with their streaming service. When Disney+ first started, the company was just looking to build up reputation and gain subscribers without focusing on the profits, and in 2024 that is going to change.
Disney saw how many new subscribers Netflix gained after they cracked down on account sharing and are going to follow in the same footsteps. Starting this summer in June, they will be rolling out their new policy in a few markets and then grow it from there.
In June, we'll be launching our first real foray into password-sharing, in just a few countries and markets, but then it will grow significantly with a full rollout in September.
This is being done to make the streaming service sustainable for years to come. With the way it is currently operating, the company does not see it lasting long-term, and Disney does want their subscription service to survive and be around for a long time.
With Disney+ also having grown its foundation, the company will reduce marketing and customer acquisition cost to try and improve the service itself, with better programming, for example improving the recommendation engines so viewer stay on Disney+ and not switch around.
Will these changes truly improve Disney+ or are these just words from a money hungry CEO? We'll have to wait and see in June when the first password crackdowns truly happen.